Your email pitch must package up your proposition quickly, or your audience will click off. The best email pitches are personalized, passionate, and quick to get to the point. In this guide on how to write a pitch email, we describe the pitch email meaning.
Then, we provide some practical examples of how to start a pitch email and pitch email subject lines. Finally, we'll also cover pitch email examples and introduce you to Flowrite's pitch email template to help you nail your email pitches.
What is a pitch email?ĭon't think you've ever received a pitch email? You probably get at least 10 a day if you are a decision-maker in any business.Ī pitch email is a collective term for any sort of cold email you receive from someone proposing something to you. It could be someone trying to sell you a product or service. It could be someone asking for work experience or inquiring about a job. Pitch emails aren't about promotion, but about problem-solving says marketing expert Jason Zook.įor example, it could be someone pitching for a business or asking you to invest in theirs. "One of the early mistakes I made was sending the same email to a bunch of people (cold). Those emails weren't personalized, were strictly copied and pasted, and ended up being ineffective," he warns. The answer? Pitch emails aren't just about listing the specifics of your product or service it's about digging deeper to create an emotional connection, argue experts.Ī successful pitch email is personalized and professional, identifying the pain points you can solve.īefore we go on, we should explain that we're not describing how you write an elevator pitch in this guide. Instead, we provide a helpful guide that explains how you use that pitch and take the next step in engaging an audience. Writing pitch emails, particularly 'cold emails' (to people you've never met), is challenging, says Tucker Max in the Harvard Business Review.
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